Getting the community engaged
Project
Area
Visual Design
Brewker
Start
May. 2023
Tools
End
May.2024
New Campaign: Promoting Community Beer Growth
As part of Brewker's commitment to supporting local breweries and fostering a sense of community, I developed a comprehensive campaign focused on promoting community beer growth. This initiative was designed to encourage Brewker’s consumers to engage more deeply with local breweries and bars.
Gamification Strategy
Central to the campaign was the introduction of a gamified system to encourage Brewker customers to visit breweries in person. This system incentivized customers to order Brewker beers at participating local venues. Users could earn points by checking in at these locations or making purchases, which they could then redeem for rewards like discounts and exclusive merchandise. This strategy was not only beneficial for consumers but also for Brewker and its distribution partners, as it drove traffic to local businesses and strengthened brand loyalty as well as brewery relations to Brewker itself.
Social Media Promotions
A series of social media campaigns were launched to build awareness and excitement around the new Ale Trail. Tailored for different platforms, these posts included user-generated content, venue spotlights, and promotional graphics that encouraged followers to get involved. The campaign leveraged the power of social media to create buzz and drive participation in the community beer growth initiative.
Home Page Promotion
The home page was temporarily redesigned to highlight the campaign’s key message, using bold visuals and a prominent call-to-action. This design aimed to immediately capture the attention of visitors and direct them to the campaign’s details. The promotion was crafted to provide a seamless user experience, introducing visitors to the campaign's benefits, how the gamification system works, and how they could participate.
Email Campaign Redesign
To promote this new initiative, I redesigned Brewker’s weekly email campaigns. The emails featured vibrant visuals and engaging content that highlighted the benefits of participating in the gamified system. Interactive elements within the emails allowed users to track their progress, discover new participating venues, and learn more about the rewards they could earn.
